Friction. It’s a force of nature.
At its most elemental, it resists the motion of one surface against another.
But friction isn’t just a physical phenomenon. It exists beyond what we can see and measure.
Friction is also a psychological force that can impede change.
Friction, by definition, slows us down.
But that’s not always bad. Good friction — caused when we interact with others with diverse perspectives and contrasting objectives — can be a source of inspiration.
Good friction generates energy and compels a fresh approach.
We dramatically underestimate its power. If we hope to create the conditions for positive change, we must acknowledge and embrace Friction.
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What to Expect at a TEDxJacksonville Conference . . .
Expect to fall in love with your city again. Jacksonville has the best people. People who aren’t afraid to get to work. People who are optimistic and passionate about creating change. People who invest in others. TEDxJacksonville is where you’ll meet them, and where you’ll rediscover what makes this city shine.